Thursday, October 13, 2011

Branding for a lodging property's environmental program

I created leaf logo to the left for Marriott, the main case study in my project. As you can see, the logo itself is made up of overlapping variations of Marriott's M circle logo. Branding an environmental program has the power to bring an identity to your cause and bring your associates and guests together around a common goal. Designed correctly, a logo can bring all those feelings together.