Consumers & Green Hotels (Part 1)

This video shows some of the results of a great study by Georgetown University's MBA program back in 2009, it asks some great questions about how "real" the green hotel movement is and how guests love green but don't want their experience to be affected by it.

The class, Consumer Behavior, was asked "to examine consumer skepticism, cynicism, and confusion regarding "green" behavior." This team's focus was green hotels. Video courtesy of Georgetown University. (http://www.youtube.com/watch?v=KlbtebxQfv8)