Although the sustainability movement in the hospitality industry has seen significant improvements in the past five years, there’s still a long way to go. In the US alone, the lodging industry consumes “four billion kWhs of electricity, five million therms of natural gas, and seven billion gallons of water” every year (University of Florida). As a worldwide industry, this resource-heavy sector has the power to significantly reduce consumption while benefitting the environment as well as the bottom line.
While many leading hotel companies and third party organizations have worked towards defining sustainable standards, “the industry still needs a reliable definition of what ‘green’ means” (Cornell Hospitality Report, 2010). In order to make a greater difference and successfully implement sustainable design initiatives, industry leaders need to agree on consistent standards and foster employee and guest education. The goal of this project is to design a sustainable strategy that not only addresses the triple bottom line, but also embodies the tradition of service, people, and social responsibility inherent in a hospitality brand’s culture.
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